HSBC - "In the future campaign" taken a little too seriously
HSBC's latest marketing campaign includes a list of things that are going to change in the future... with the idea being that they will help you make investment decisions to benefit from these changes. The only this is... all of these predictions are wrong. For posterity, I'm documenting it here with HSBC's original marketing story. In the future, even the smallest business will be multinational STORY: Whether you trade in Dollars, Euros or Renminbi, global markets are opening up to everyone. At HSBC we can connect your business to new opportunities on six continents - in more than 90 currencies. There's a new world emerging. Be part of it. FACT : The US dollar will continue to be a symbol of free trade, rule of law and relatively conservative politics. Lemonade stands will continue to be cash only... and that's USD cash. In the future, the food chain and the supply chain will merge STORY: In tomorrow's global economy, every resource wil...